As part of the ZEISS Trade-ln Promotion, you can upgrade your outdoor equipment. Send in your outdated binoculars, riflescopes, or thermal imaging cameras and receive a cashback of up to 300€ towards the purchase of a new ZEISS product. No matter the brand, trade in your old gear for a cashback reward towards the latest, high-performance ZEISS optics.
By choosing ZEISS for your next purchase, you'll not only enjoy the best in technology but also make a difference.

Your purchase of ZEISS binoculars will support children and conservationists around the world.
Find out more about the initiative here: Link to Blog Post

A list of eligible products and their trade-in values can be found here:


Trading in a product can help prevent old devices from simply being thrown away. After we receive your old device, our experts carefully inspect it. We will do our best to refurbish or recycle all of the devices we receive.



How to trade in your product and claim your cashback

1. Purchase a new ZEISS product
    Purchase an eligible product from a retail partner of your choice between January 24, 2023 and April 30, 2023.
2. Submit a claim
   Submit your trade-in claim by May 20, 2023.
3. Send in a trade-in product from the binoculars, riflescopes, or thermal imaging devices category.
   After we have successfully reviewed your claim, we will email you a free return label to send in your old product.
4. Receive payment
   Once we receive your trade-in device and have ensured that it meets the eligibility criteria, the trade-in amount will be deposited into your account within 30 days.